Privacy Policy

Privacy Policy Overview

At Nupaliq, we are committed to protecting your privacy and handling your personal information safely and responsibly. This Privacy Policy explains what information we collect, how we use and share it, how long we keep it, and the choices available to you. By using our website or services, you acknowledge the practices described in this policy.

We aim to explain our privacy practices in clear language. We do not sell personal information. If you have questions about this policy or how we handle your information, contact us at nupaliq@outlook.com.

Information We Collect

We collect information needed to operate our online store, fulfill orders, provide customer support, protect our services, and improve the shopping experience.

Personal Information You Provide

When you create an account, place an order, subscribe to communications, submit a review, or contact us, we may collect:

  • Your name and email address
  • Shipping and billing addresses
  • Phone number, if provided
  • Payment and transaction details processed by our payment partners
  • Account details, order history, and shopping preferences
  • Messages, product reviews, and other feedback you submit

Information Collected Automatically

When you use our website, we and our service providers may automatically collect technical and usage information, including:

  • IP address, browser type, and device identifiers
  • Device type, operating system, and screen resolution
  • Pages viewed, links selected, and time spent on the website
  • Referring pages, search terms, and approximate location based on IP address
  • Cookie identifiers and similar technology data
  • Checkout, cart, and website interaction data

We use this information to maintain website functionality, understand how customers use our store, detect security issues, and improve our services.

How We Use Your Information

We may use personal information to:

  • Process, fulfill, and deliver orders
  • Send order confirmations, tracking information, and service notices
  • Manage accounts, returns, refunds, and customer support requests
  • Respond to questions about products and orders
  • Personalize and improve our website, products, and services
  • Send marketing communications when you have opted in, subject to your right to unsubscribe
  • Analyze store performance and customer trends in aggregate
  • Detect and prevent fraud, misuse, security incidents, and unlawful activity
  • Comply with legal obligations and protect our rights and the rights of others

We do not use personal information for an incompatible purpose unless permitted by law or with your consent.

Cookies and Tracking Technologies

We use cookies and similar technologies to operate the website, remember preferences, maintain shopping carts, understand website traffic, and improve the customer experience. Cookies are small text files stored on your device when you visit a website.

Types of Cookies We Use

  • Essential cookies: Required for security, session management, cart functions, checkout, and other core website features.
  • Analytical cookies: Help us understand website performance and how visitors interact with our pages.
  • Functional cookies: Remember choices such as login details, language, or other preferences.
  • Marketing cookies: May be used to measure campaigns and provide relevant advertising, where permitted.

You can control cookies through your browser settings. Disabling certain cookies may prevent parts of the website, including the shopping cart or checkout, from working correctly.

How We Share Your Information

We do not sell your personal information. We may share information only as reasonably necessary with:

  • Service providers: Payment processors, hosting providers, shipping carriers, fulfillment partners, customer-support tools, and email providers that help us operate our business.
  • Analytics and security providers: Services that help us measure website use, maintain performance, prevent fraud, and protect the store.
  • Legal authorities: Government bodies, regulators, courts, or law-enforcement agencies when disclosure is required by law or necessary to protect rights, property, or safety.
  • Business transaction parties: Relevant advisers or counterparties in connection with a merger, acquisition, financing, reorganization, or sale of all or part of our business.

Service providers are expected to protect personal information and use it only for the services they provide to us.

Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure. Access is limited to people and providers who need the information for legitimate business purposes.

No method of internet transmission or electronic storage is completely secure. Although we work to protect your information, we cannot guarantee absolute security. You should use a strong, unique password and keep your account credentials confidential.

If a data breach affects your personal information, we will take appropriate steps and provide notifications where required by applicable law.

Your Privacy Rights

Depending on where you live, you may have rights concerning your personal information, including:

  • The right to request access to personal information we hold about you
  • The right to request correction of inaccurate or incomplete information
  • The right to request deletion, subject to legal and operational exceptions
  • The right to restrict or object to certain processing
  • The right to receive certain information in a portable format
  • The right to withdraw consent where processing relies on consent
  • The right to unsubscribe from marketing communications at any time

To submit a request, email nupaliq@outlook.com. We may need to verify your identity before completing a request. We will respond within the period required by applicable law.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including fulfilling orders, maintaining business and tax records, resolving disputes, enforcing agreements, and meeting legal obligations. Retention periods vary according to the type of information and why it was collected.

When information is no longer required, we will delete, anonymize, or securely dispose of it as appropriate.

Children’s Privacy

Our website is not directed to children under the age of 16, and we do not knowingly collect personal information from children. If you believe a child has provided personal information to us, contact nupaliq@outlook.com so we can investigate and delete it where appropriate.

Third-Party Links and Services

Our website may link to third-party websites or use third-party services. Their privacy practices are governed by their own policies, and we are not responsible for their content or privacy practices. We encourage you to review the privacy policy of each third party you use.

International Data Transfers

Our customers and service providers may be located in different countries. As a result, personal information may be transferred to and processed in jurisdictions outside your country of residence. Where required, we use appropriate measures designed to protect personal information during international transfers in accordance with applicable data-protection law.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our services, practices, or legal obligations. When we make material changes, we will post the revised policy on this page and update the effective date. We encourage you to review this page periodically.

Effective date: July 29, 2026

Contact Us

For questions, concerns, or requests relating to this Privacy Policy or your personal information, contact us using the details below.

Company Information

Company Name: YU FENG GLOBAL TRADE PTE. LTD.
Registered Address: 25 SEAH STREET, #02-01
SINGAPORE 188381
Email: nupaliq@outlook.com
Phone: (+1) 719-204-9108